"Dave Hitz brings a colorful, refractive prism to the views of CEO success. His work is a unique - and delightful - look at how successful CEOs should manage risk, deal with failure, and conceive success."
Bill McDermott
president and CEO, global field operations, and executive board member, SAP AG

"This is the real inside story of a one-in-a-billion, against-all-odds success that will prove to be a classic 'how to' book for generations to come. The overt and covert lessons are astounding, and a superb contradiction to today’s endless tales of corporate dirtbags. Hitz has proven that good guys can win—without the need to lie, cheat, and steal. If there has ever been a better example of a cohesive management team than NetApp, I don’t know what it is."
Steve Duplessie
founder and senior analyst, Enterprise Strategy Group

"Engaging and insightful. Hitz brings to life the behind-the-scenes dynamics of a high-growth technology company. A must-read for tech company executives."
Warren Adelman
president and COO, GoDaddy.com